You don’t need a massive organization to make a massive difference. In this episode of Do Local Good, hosts Sean Singh and Brett Eigner sit down with Katelyn Petersen (former Chief Experience Officer) and Krista Davis (Director of People Operations) from RunWithIt Synthetics (RWI).

RWI is an Edmonton-based tech company that creates accurate, geospatial digital twins of cities—think SimCity, but for real-life decision-making. Instead of traditional volunteering, RWI partnered with United Way to apply their unique skills to the All In for Youth program.

By hosting an internal "hackathon," the RWI team used synthetic modeling to visualize the long-term, generational benefits of increasing high school graduation rates in Edmonton. This episode explores how skills-based volunteering can revolutionize corporate social responsibility (CSR), boost employee engagement through initiatives like "Give Back Bingo," and prove that small businesses can be powerful drivers of community resilience.

In this episode, we cover:

• How RunWithIt Synthetics uses digital modeling to predict future outcomes.
• The story behind their "All In for Youth" data hackathon.
• How to build a culture of giving in a small, remote-friendly team.
• Advice for small businesses looking to start their own CSR campaigns.